About us
Blair Health exists to solve a long-overdue problem: access to trustworthy, effective care for women in midlife. Menopause and related health concerns impact millions, but most women face long wait times, lack of guidance, and providers who aren’t trained to help. We’re changing that.
How it started
I come from a family of doctors, but I built my career in tech, leading product and operations at companies focused on solving complex problems at scale.
When I became a mother, I started paying closer attention to women’s health and saw just how many gaps there are, especially in midlife care. I spoke to friends, colleagues, and clinicians, including Dr. Lindsay Shirreff, who said something that stuck with me:
"Menopause is one of the most underserved areas in medicine."
She saw it firsthand in her downtown Toronto practice, women struggling with debilitating symptoms and no roadmap. As one of the few physicians in Canada with specialized menopause training, she knew she could only help so many people one-on-one. She wanted to scale that care. So did I.
That’s why we started Blair, a modern care platform for women in midlife. We combine Lindsay’s clinical expertise with smart, tech-enabled tools to deliver personalized care that’s fast, safe, and rooted in evidence.
Because every woman deserves clarity, confidence, and care that actually works.
Madge Rumman
Co-Founder, CEO
Expert-led care, powered by smart technology.
Our platform makes high-quality care accessible, compassionate, and proactive, so women can feel confident in their health journey. We’re starting with menopause, but this is just the beginning. Our vision is to support every aspect of midlife health.
We want to partner with and support Canada's exceptional primary care providers, often the first stop for women navigating midlife health. Our platform complements their care with expert tools, evidence-based guidance, and licensed healthcare provider support, so no one has to navigate this journey alone.
Clinical expertise
from seasoned medical professionals who specialize in women’s health.
Advanced technology
that delivers instant insights and personalized treatment recommendations.
Our Mission
By combining clinical expertise with intelligent, user-friendly technology, we’re making it easy for women to get the answers, support, and treatment they need—quickly, confidently.
Meet the team
Madge Rumman
Co-Founder, CEO
Dr. Lindsay Shirreff
Co-Founder, Chief Medical Officer
Ruta Wad
VP, Head of Engineering
Join us
We’re building something that matters, and we’re just getting started. If you’re passionate about transforming women’s health, love moving fast, and believe in combining clinical integrity with modern tech, we’d love to hear from you.
Reach out at careers@blairhealth.ca or check back soon for open roles.
Join the movement
You deserve better midlife healthcare. Join our growing community and take control of your health today.
